Commenting on “Household hoppers blamed for growing Casey cluster”
https://www.theage.com.au/national/victoria/victoria-records-45-new-cases-as-motorists-face-traffic-chaos-at-ring-of-steel-checkpoints-20200918-p55wu5.html
I have messaged to most TV stations, posted comments to The Age, and written to some politicians that use of jargons and the lack of more graphic advertisement will not stop many from breaking the restriction and will result in possibly another wave of outbreak. None taKe any notice.
Messages must be concise and precise, and playing with catchy captions does not make sense to many. What is the meaning of “keeping apart, keep us together”. It sounds totally illogical. Try to explain the phrase to kids with parents going through divorce, or have been divorced.
Authorities and many “educated” overestimate large proportion of the population understand what a curve mean precisely in the present pandemic context. To many, a curve may just mean not a straight line, or a bend in the street, and it is meaningless to flatten the curve.
Many people do not really know how much they get fined for breaking the restriction or curfew, because each state has different amount. Further, is that all the penalty one has to pay for breaking the law? What if one refuses to pay the fine or has no money to pay?
Do hard core objectors really pay attention to all the subtle messages? These are only good for the converted. Ads similar to the first HIV campaign with the Grime Reaper and human bowling pins stuck in the minds of many, including my simple and humble brain.
The TAC billboards along freeways, and similar ads on television showing dying victims covered in blood resulted from speeding and “bloody idiots” that drive with blood alcohol level exceeding .05, are shocking enough to make many think twice not to drink before they hit the road, thus help to reduce road toll.
One more example is WorkSafe ads showing a child / wife waiting for his dad / husband to come home safely. These are subtle but powerful enough to play with human emotion.
There are a lot of real life footage to make into ads that make many audience to pay attention, even the sceptics, eg mass burial, hundreds of holes dug in graveyards, and coffins lined up to be buried. There are victims in ventilators on their last legs, and health workers dressed in PPE like astronauts, are scenes unseen in a normal world.
I am an advertisement junkie. I believe that most ads on television, YouTube, Facebook, etc are complete waste of money. If you do not believe in what have written, conduct a survey to prove that I am wrong!
I bet this comment will be censored like many of my others.
Thank you for reading.
Messages must be concise and precise, and playing with catchy captions does not make sense to many. What is the meaning of “keeping apart, keep us together”. It sounds totally illogical. Try to explain the phrase to kids with parents going through divorce, or have been divorced.
Authorities and many “educated” overestimate large proportion of the population understand what a curve mean precisely in the present pandemic context. To many, a curve may just mean not a straight line, or a bend in the street, and it is meaningless to flatten the curve.
Many people do not really know how much they get fined for breaking the restriction or curfew, because each state has different amount. Further, is that all the penalty one has to pay for breaking the law? What if one refuses to pay the fine or has no money to pay?
Do hard core objectors really pay attention to all the subtle messages? These are only good for the converted. Ads similar to the first HIV campaign with the Grime Reaper and human bowling pins stuck in the minds of many, including my simple and humble brain.
The TAC billboards along freeways, and similar ads on television showing dying victims covered in blood resulted from speeding and “bloody idiots” that drive with blood alcohol level exceeding .05, are shocking enough to make many think twice not to drink before they hit the road, thus help to reduce road toll.
One more example is WorkSafe ads showing a child / wife waiting for his dad / husband to come home safely. These are subtle but powerful enough to play with human emotion.
There are a lot of real life footage to make into ads that make many audience to pay attention, even the sceptics, eg mass burial, hundreds of holes dug in graveyards, and coffins lined up to be buried. There are victims in ventilators on their last legs, and health workers dressed in PPE like astronauts, are scenes unseen in a normal world.
I am an advertisement junkie. I believe that most ads on television, YouTube, Facebook, etc are complete waste of money. If you do not believe in what have written, conduct a survey to prove that I am wrong!
I bet this comment will be censored like many of my others.
Thank you for reading.