Posted to The Age (21/1/2014) on 21/1/2014 at 11:43AM
Commenting on "Hogan hero: why this is our best tourism ad ever"
http://www.theage.com.au/travel/travel-news/hogan-hero-why-this-is-our-best-tourism-ad-ever-20140118-311eg.html
What proportion of the tourists come for a swim or dive? How many will spend many days of their hard earned money enjoying in the beach sun bathing?
Most of the ads feature sexy females, but many that can afford spending are couples not just single men. Many ads drag on for too long on single subject, and does not show case what the other attractions are. Tourists are very discriminatory when they make their decisions.
Travelling is a social event for most tourists, and therefore Hogan's ad has that secret ingredient which portrays the friendly and carefree nature of Australians, rightly or wrongly. When tourists go overseas, they like to learn a few local words and slangs. Something they can bring home without costing a cent and make them centre of attention at a party. Hogan ad achieves that, too.
Fluffy animals, kangaroos, colourful flowers including acres of wild flowers, illuminated caves, unique rocks, unusual architecture, atmosphere of busy restaurants, gold mining past, fireworks at or bridge climb on Sydney Harbour Bridge, interesting and usual big sculptures such as big guitar, big crayfish, big koala, big banana, bid watermelon, etc not found in other countries are great for photo sessions.
I enjoy "reading" travel brochures, books, travel blogs and web sites of places of interest. I am a indeed a keen traveller, and an ad junkie.
Commenting on "Hogan hero: why this is our best tourism ad ever"
http://www.theage.com.au/travel/travel-news/hogan-hero-why-this-is-our-best-tourism-ad-ever-20140118-311eg.html
What proportion of the tourists come for a swim or dive? How many will spend many days of their hard earned money enjoying in the beach sun bathing?
Most of the ads feature sexy females, but many that can afford spending are couples not just single men. Many ads drag on for too long on single subject, and does not show case what the other attractions are. Tourists are very discriminatory when they make their decisions.
Travelling is a social event for most tourists, and therefore Hogan's ad has that secret ingredient which portrays the friendly and carefree nature of Australians, rightly or wrongly. When tourists go overseas, they like to learn a few local words and slangs. Something they can bring home without costing a cent and make them centre of attention at a party. Hogan ad achieves that, too.
Fluffy animals, kangaroos, colourful flowers including acres of wild flowers, illuminated caves, unique rocks, unusual architecture, atmosphere of busy restaurants, gold mining past, fireworks at or bridge climb on Sydney Harbour Bridge, interesting and usual big sculptures such as big guitar, big crayfish, big koala, big banana, bid watermelon, etc not found in other countries are great for photo sessions.
I enjoy "reading" travel brochures, books, travel blogs and web sites of places of interest. I am a indeed a keen traveller, and an ad junkie.
